In 2019 Netflix released Rhythm + Flow, the first original music competition program on the streaming platform. Following the success of the show overseas, it was only a matter of time before the hungry Italian scene made itself heard.
So, a Nuova Scena was born.
We worked on the visual identity of Nuova Scena inspired by the hunger of the contestant, by the boldness of their bars, by the iconic presence of the judges. Bold. Dynamic. Biting. All of this was reflected in the logo and its animation, in the intro title, in the transitions, bumpers and in the variety of static and animated assets that were used within all episodes.
